It started with a borrowed minibus, six guests and a hand-drawn map of the Lake District. The map got better; the principle never changed — walk the route yourself, at guest pace, before you sell a single place on it.

Today Waypost runs walking holidays on four continents, but every itinerary still begins the same way: a guide with a notebook, walking slowly, noting the bench with the view, the bakery worth the detour, the hill that needs an honest warning in the trip notes.